• A.V.Anoop is the Director of Cholayil Private Limited, the Makers of "Medimix", World’s largest selling    Ayurvedic Bath Soap having 26 years of experience in Soap, Pharmaceutical, Cosmetics and Food Industry.    The prospect for Business expansion has also resulted in the formation of a Business Concern Cholayil    Products and Services. The products include Medimix Classic Soap, Medimix Transparent Soap, Medimix Sandal    Soap, Sanjeevanam Ayurvedic Cough Syrup and Sanjeevanam Herbal Health Soap.

• Knowledge and Passion towards natural way of healing which does not have side-effects like Ayurveda has    resulted in the launching of "Cholayil Sanjeevanam", a one of its kind Holistic Healthcare Service Centre    which integrate the principles of Ayurveda, Naturopathy and Yoga.

• Quest for Business opportunities has no limits and with the rising Indian Economy the opportunity in Property    Development & Infrastructure development is increasing many-fold which has resulted to enter into the    Property Development Sector. AVA Estates has investment projects in progress at Tamil Nadu and Kerala    which are being planned in accordance to international standards. Presently the proposed project includes an    apartment Project at Kakkanad, Kochi and Holiday Villas at Kuttikanam, a well-known Hill station in Kerala    which near to the famous wildlife sanctuary Thekkady.

• Under the banner "AVA Productions" Films, Documentaries have been Produced and the list includes    "Pranayakalam" - a Malayalam Movie, "Before the Brush Dropped" - a Documentary Film focussed on    renowned Artist and Painter Raja Ravi Varma, "De Ingottu Nokkiyae"- a Malayalam Movie. The ongoing project    is a Short film "Nayakan", Directed by Mr.Santosh Madhavan and enacted by well-known actor    Shri.Charuhasan. The latest movie under production is "Yugapurushan" – a Malayalam Movie, Directed by    Shri.Sukumaran which is based on the Most Respected Social Reformer of Kerala "Sree Narayana    Guru"   enacted by noted actors which includes Shri.Mamooty, Shri.Thalaivasal Vijay, Shri. Devan, Shri    SaiKumar, Shri.Kalabavan Mani, Shri.Jagathi Sreekumar, Shri.Babu Antony, Shri.Siddique, Shri.Salim Kumar    and others.