Dr.A.V.Anoop is a keen proponent of Ayurveda and has conducted several Seminars & Symposiums to propagate Ayurveda. He has documented and preserved the proceedings from people of eminence in Ayurveda for posterity.

The in-house state of the art Research & Development Facility and Testing Laboratory of Cholayil is bestowed with Accreditation by the Department of Science & Technology and the Department of Scientific & Industrial Research, Government of India respectively. They have also received Accreditation from the Department of Indian System of Medicine i.e. AYURVEDA, UNANI, SIDDHA & HOMEOPATHY-AYUSH, Ministry of Health, Government of India.

The Herbal & Pharmaceutical Testing Laboratory is the FIRST PRIVATE LABORATORY in India to be approved by Director Drug Control for Testing Ayurvedic Products.

In furthering the cause of Ayurveda, he has taken on a very Unique Project named “Cholayil Sanjeevanam” in which Total Health Solutions (viz. Ayurveda, Naturopathy and Yoga) under one roof are provided for the benefit of humanity. They offer specialised treatment based on Ayurvedic & Naturopathic principles with facility of stay. Cholayil Sanjeevanam is now poised to go Global.

The Cholayil Sanjeevanam Natural Food Restaurant offers pure vegetarian food prepared without the use of Onion, Garlic, Tamarind, Maida, Red Chilli, Vinegar, Asafoetid and Sugar. This restaurant does NOT use Refrigeration or Deep Freeze as food unused for more than 3 hours are NOT served and are discarded. The vegetables are cut only prior to cooking which is unique in Hotel industry.